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How To Build A Charter Bus Business

RRP $18.99

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In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.


Metaphor And Gender In Business Media Discourse

RRP $214.95

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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.



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Fun Bus Tours





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