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The Tourist As A Metaphor Of The Social World

RRP $257.99

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This book contains a selection of papers from the prestigious Research Committee on International Tourism presented at the World Congress of the International Sociological Association, Brisbane, Australia, July 2002. It provides a sociological and anthropological critique of existing tourism theory as well as some directions for its future development and research.

While much of the present understanding of the tourist and tourism is grounded in metaphor (e.g. tourism as a sacred journey, tourism as play, the tourist as a child, etc.) such analogies need to be linked to transformations in tourism generating and receiving societies. Hence the focus on the tourist and everyday life, socio-psychological dimensions of the tourist experience, the tourist and conflicting expectations, and the tourist in a changing world.


Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Understanding Tourism

RRP $244.99

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This text introduces tourism students to concepts drawn from critical theory, cultural studies and the social sciences. It does so with a light and readable touch, highlighting the ideas that underlie contemporary critical tourism studies in a practical and engaging way. Specifically, the authors examine how post-structuralist thought has led to a re-imagining of power relationships and the ways in which they are central to the production and consumption of tourism experiences. Eleven clear, relevant chapters provide an accessible introduction to tourism defining, explaining and developing the key issues and methods in this exciting field. These topics include: * Regulating Tourism * Commodifying Tourism * Embodying Tourism * Performing Tourism * Tourism and the Everyday * Tourism and the Other * Tourism and the Environment * Tourism and the Past * Tourism Mobilities * Researching Tourism A strong teaching text, this will be well received by lecturers seeking an authoritative, multi-disciplinary book on contemporary tourism and by students who want a practical, grounded introduction which understands their learning and research needs.


The Zen Days Of Christmas

RRP $16.99

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All too often the holidays are anything but merry and bright. In our drive to get everything done, we leave ourselves off of the list, and as a result we certainly miss the true spirit of the season. The Zen Days of Christmas will give you simple and practical solutions to help you navigate the holidays in a way that will leave you feeling less stressed and more blessed.


Tournament At Belmonte

RRP $18.99

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This is a record of real events. Written in the style of a medieval epic, this poem documents the modern sport of full-contact armored combat. In the year 2014, athletes from around the world traveled to Belmonte, Spain to represent their countries at the first world championship tournament of the International Medieval Combat Federation. Armed and armored in the manner of their ancestors, brave knights fought and bled for four days to be crowned with champion's gold in the 15th century Gothic castle of Belmonte, breathing fresh life into an ancient sport before a cheering crowd, thousands strong. Within is the story of that grand tournament.



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